SA Baking Supplies is the trading name of Just Shalani Trading, a close corporation established in 2005.  The business previously traded under a different name, but the owner, Ben van der Merwe, changed its name to SA Baking Supplies in April 2018.


SA Baking Supplies’ aim is to be a one-stop shop for the entire baking industry, supplying stock to the housewife and the industrial baker alike.  Wholesale prices and professional, friendly personnel make customers’ shopping an exciting and enjoyable experience.  The corporation currently has two outlets, one in Centurion Lifestyle Centre, and another in Lyttelton.


Due to the incredible success of the business and its rapid growth, Ben decided to expand its operations by offering franchise opportunities to deserving candidates throughout Southern Africa.  By franchising SA Baking Supplies, economies of scale could be actualised, making the business more profitable and building a strong and memorable brand.


Franchise Services

The wholesale distribution of a complete range of baking-related products and baking ingredients to bakeries, restaurants, cafés, coffee shops, home industries, guest houses, old age homes, as well as to the general public.


Franchise Cost

Initial Fee R150 000

Set-up Cost R835 000

Total R985 000

Operating Capital R200 000

Total Investment R1 1855 000

Advertising  R1 000 – year 1

                      R2 000 – year 2


Royalties      1% of turnover – Year 1

                              1,5% of turnover – Year 2



R323 934 – Year 1 (projected nett profit)

R1 101 526 – Year 2 (projected nett profit)


Franchise opportunities - Countrywide

All amounts exclude VAT 



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